I think social media is a way that people can communicate with each other at any time in any location, whether through online website or some software which can be used with smart phones.
b) Why are Social Networks important in the marketing mix?
Social Networks are very important in the marketing mix because there are many consumers in the Social Networks that they can share consumer experience very quickly. If one consumer doesn't feel satisfied a product of a company, then he or she can communicate with some friends which may be a lot of people. In a bad situation, the product may not sell well due to this kind of communication between so many consumers .
I think social media is a way that people can communicate with each other at any time in any location, whether through online website or some software which can be used with smart phones.
b) Why are Social Networks important in the marketing mix?
Social Networks are very important in the marketing mix because there are many consumers in the Social Networks that they can share consumer experience very quickly. If one consumer doesn't feel satisfied a product of a company, then he or she can communicate with some friends which may be a lot of people. In a bad situation, the product may not sell well due to this kind of communication between so many consumers .